"The way I look at it is I’m providing the listener with alternative relevant content in a non-traditional fashion. The line between the value system of the Country listener and that of the Talk listener is razor thin. I’ve talked to thousands of Country fans across the country and PPM shows that the P1's and P2's spend a lot of time jumping between News/Talk and Country. My goal is to provide a bridge to cover that jump.

"I think radio in general is so focused on competing with Smart phones and Pandora, that we have forgotten that a large part of our job is to serve and entertain our community. We spent over a dozen years in this market building a brand of being the place people turned to when something happened, good or bad. PPM killed that aspect of local radio. The SkipShow will bring back that platform for the community."